Penetration rate of apps from major online companies in China 2021

Published by
Lai Lin Thomala,
Feb 22, 2024
The Chinese internet giant Tencent is the bellwether in China's mobile app market. As of December 2021, its owned 442 apps which achieved a combined penetration rate of 94.6 percent among mobile internet users. Together with Alibaba and Baidu, the three homegrown Chinese tech behemoths are widely known as the "BAT" collectively.

Penetration rate of apps owned by leading internet companies in China as of December 2021

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Release date

February 2022

Region

China

Survey time period

as of December 2021

Special properties

only apps with over 10,000 monthly active users are included

Supplementary notes

The penetration rate is calculated by the user number sum of apps with monthly active users above 10,000 (excluding duplicated users) divided by the total number of active users of mobile internet.

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